Central park Signage

Category: Environmental
Client: Central Park Conservancy
Art Direction: McGarryBowen, Scott Johnson

I was part of a small team of designers that helped overhaul the over 1,500 signs in New York’s famed Central Park as part of a large-scale rebranding effort by the Central Park Conservancy.

Personally I oversaw the design and production of a large percentage of wayfinding, location, and rule signs, and worked closely with the Conservancy's maintenance staff to ensure the needs in the field were met.

Primarily, the signs needed to be bright, simple, and easy to read. The firm of McGarryBowen provided Central Park Conservancy with the color scheme, brand type family (Titling Gothic by David Berlow), and new CPC logo (the NYC Parks logo was created by Paula Scher at Pentagram). With these guidelines, our small team at Central Park Conservancy created sign layouts, designed simplified icons, and coordinated with printers to create the extensive number of signs needed in the park.

The redesigned signs were a subject of an article in the New York Times, which briefly mentions my involvement.