The Gibbs typeface was developed for the non-profit SS United States Conservancy, owner and steward of the historic SS United States, a former transatlantic ocean liner that has been virtually abandoned since 1969. The group wishes to restore the ship as a vibrant waterfront development and museum for future generations to enjoy for decades to come.
The Studebaker National Museum required some stylized type for some printed materials (though not a full rebrand). For this, I designed a caps alphabet and numbers based on the chrome lettering found on Studebaker cars from the late-1930s through the mid-1950s, and numbers of a similar style found on early-1950s Studebaker speedometers and gauges.
The regular Victory Gardens Sans typeface is upper and lowercase in a range of five weights, plus italics. In addition, I have added a few all-caps “titling” companion typefaces; a bold condensed version used in both the Victory Gardens logo and some show title branding alongside the regular Victory Gardens Sans, and a “Deco” version more specifically reminiscent of the theater’s historic marquee.