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Greg Shutters: Type, Lettering & Graphic Design

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Columbia Titling

Columbia Titling was originally developed for the non-profit SS Columbia Project, owner and steward of the historic SS Columbia, a 1902-built former Detroit River steamboat that they plan to restore and operate as a Hudson River cruise vessel in New York City and the Hudson River Valley.

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Conglomerate

Conglomerate is somewhere between sans and serif, square and rounded, calligraphic and geometric — a subtle yet unorthodox blend of typographic traits resulting in a clean, unique, and versatile font family that does not lean too heavily on any particular historical model.

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Gibbs

The Gibbs typeface was developed for the non-profit SS United States Conservancy, owner and steward of the historic SS United States, a former transatlantic ocean liner that has been virtually abandoned since 1969. The group wishes to restore the ship as a vibrant waterfront development and museum for future generations to enjoy for decades to come.

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LaFarge

Currently an un-released, in-progress design, LaFarge recreates the look of the delicate, handmade mosaic tile caps used in early-20th century New York City Subway stations, while remaining a readable typeface for both display and text in modern usage.

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Loewy

The Studebaker National Museum required some stylized type for some printed materials (though not a full rebrand). For this, I designed a caps alphabet and numbers based on the chrome lettering found on Studebaker cars from the late-1930s through the mid-1950s, and numbers of a similar style found on early-1950s Studebaker speedometers and gauges.

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Nickerson

Currently an un-released, in-progress design, Nickerson is a revival and expansion of French Old Style, a popular late-19th century typeface produced in metal by numerous type foundries.

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Transat & Transat Text

Transat is a geometric sans serif typeface, with caps inspired by Art Deco signage — found inside the “Gare Maritime” (literally “sea station”) ocean liner terminals in both Le Havre and Cherbourg, France, in the early 1930s.

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Victory Gardens Sans

The regular Victory Gardens Sans typeface is upper and lowercase in a range of five weights, plus italics. In addition, I have added a few all-caps “titling” companion typefaces; a bold condensed version used in both the Victory Gardens logo and some show title branding alongside the regular Victory Gardens Sans, and a “Deco” version more specifically reminiscent of the theater’s historic marquee.

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