Transat & Transat Text
Transat is a geometric sans serif typeface, with caps inspired by Art Deco signage — found inside the “Gare Maritime” (literally “sea station”) ocean liner terminals in both Le Havre and Cherbourg, France, in the early 1930s. The name “Transat” is the common shortening of “Compagnie Générale Transatlantique,” the company that operated majestic ocean liners like the SS Normandie out of Le Havre from 1862–1974.
Transat Text is the more rational sibling, with a slightly taller x-height than its counterpart, making it easier to read at small sizes.
Transat has been used in various applications worldwide, including in the title graphics for the 2016 NBC variety series Maya & Marty, designed by Pentagram.